State Street Properties

Completed in 1982, 341 State Street was the first project by Urban Land Interests to involve new construction.  This retail cluster occupies the site of a former Shell gas station, midway between the State Capitol and the University of Wisconsin.  This mid-State Street location offers exceptional vehicular visibility via the heavily trafficked Gorham Street to retail tenants on the pedestrian State Street Mall.

A line of reddish-brown terra cotta in the facade separates the brick from the smooth-textured stone, giving the appearance of a skyline encapsulated within the stone.  The varying proportions between these traditional materials creates distinct store identities within the building that is unified architecturally.  A monumental stair at the apex and several two-story stores made multilevel retailing successful on this important downtown shopping street.