General Information

This handbook outlines the policies and procedures for 33 East Main and is intended to serve as a helpful reference for you and your team. Whether you’re looking for building access details, maintenance procedures, or emergency protocols, you’ll find key information here to support your day-to-day experience in the building.

  • Urban Land Interests

    Urban Land Interests, LLC (ULI) is a real estate development and management company that is committed to the following mission:

    ULI develops, manages, operates and invests in real estate with the perspective of long term owners committed to improving the value of every building. We build long term relationships with our tenants by providing services that anticipate and meet their needs and exceed their expectations. We create buildings of exceptional quality that provide attractive living and working environments by paying relentless attention to the details that separate good enough from outstanding.

    Brad Binkowski and Tom Neujahr founded ULI in 1974. In Madison, its developments include:

    • Fire Station No. 2
    • Doty School Condominiums
    • Lincoln School Apartments
    • Tobacco Lofts Apartments
    • Pinckney Row Townhomes
    • 222 West Gorham Street
    • American Exchange Bank renovation
    • US Bank Plaza
    • Tenney Plaza
    • 44 East Mifflin Street office building and parking ramp
    • Block 89, an office and retail development which includes the 119 Martin Luther King, One East Main, 10 East Doty, and 33 East Main buildings
    • 25 West Main Street (Redevelopment of the former Anchor Bank Properties)
    • SEVEN27 Apartments
    • Nine Line Apartments
    • Quarter Row Apartments
    • The Pressman Apartments
    • 1722 Monroe Apartments 

    ULI employs its own janitorial and maintenance staffs along with HVAC technicians to make sure that it delivers the highest possible quality of service to tenants.

    Please contact the ULI office with any questions or concerns you may have. If you are unsure whom to contact for a specific request, our team will be happy to direct your question/request to the appropriate person(s). We welcome your input.

  • Overview

    Block 89 is a mixed-use project that was designed to recapture and enhance the tradition and historic scale of Madison’s Capitol Square.

    To preserve Capitol views, the buildings facing the square are lower than the buildings at the back of the block and have a large roof terrace overlooking the Capitol Square on the fourth floor. A beautifully landscaped central courtyard in the middle of the block, which is available for all tenants, was designed to preserve views and light for all buildings in Block 89.

    Office buildings in Block 89 include: the One East Main building, the historic Insurance Building at 119 Martin Luther King Jr. Blvd. (MLK Blvd.), the ten-story 10 East Doty building, and the nine-story 33 East Main building at the corner of Pinckney and Main Streets. One East Main was originally a J.C. Penney department store that was stripped down to its concrete structural frame, expanded and converted to office use in 1987. Its major tenants include service agencies for the State of Wisconsin legislature, which were moved out of the Capitol to accommodate the renovation of the Capitol, as well as several major law firms, Walgreens and Starbucks.

    The Beavers Reserve Fund Fraternity, a fraternal insurance company that became National Mutual Benefit, built the historic Insurance Building in 1922. The ground floor of the building had a large ornate two-story Cameo Ballroom that accommodated dances and parties. The ballroom was extensively renovated and has the distinction of being perhaps the only room to house the State of Wisconsin Assembly, Senate and Supreme Court. From 1992 through 2001, the Assembly, Senate and Supreme Court in turn held sessions in the ballroom when they were moved out of the State Capitol while their permanent chambers were renovated. The Insurance Building has been completely renovated with floors that interconnect with 10 East Doty at the third through seventh floor levels.

    10 East Doty is an award winning ten-story office building that was designed by Valerio Dewalt Train and constructed in 1998. Its narrow floor plates are designed to accommodate small and medium sized tenants. The building façade along Pinckney Street includes the Burrows Block, a landmark sandstone building dating back to 1850 which was painstakingly reconstructed in its original three-story form.

    33 East Main is a nine-story building at the north corner of Block 89, which was constructed in 2005-2006. It features floor-to-ceiling exterior glass. The structured columns are held back from the exterior, as is the plenum for delivery of heating and cooling, so that the perimeter is transparent and unobstructed. With a floor plate of approximately 15,000 square feet, a central elevator core and windows on all four sides, the building provides an unusually large number of exterior offices and conference rooms in relation to its floor area. Designed by Valerio Dewalt Train, 33 East Main has an exterior that steps in and out, emphasizing the interior column grid.

    Each of the office buildings has its own lobby entrance directly off the sidewalk. The buildings are interconnected to one another through a shared parking ramp, a shared service core above the parking ramp and on several upper floors.

  • Building Hours

    The main building lobbies and the parking elevator lobbies in Block 89 are currently open during the following normal business hours:

    Monday - Friday, 7:00 a.m. - 6:00 p.m.

    After normal business hours and during holidays, the entrances to all lobbies in Block 89 are locked and an authorized “C-Cure by Software House” access tag will be required to gain access. If you have a special event where guests or visitors will be arriving after normal business hours, please call the ULI office to make sure that the required entrances will be unlocked for your event. Any tenant having an after-hours function will be responsible for complying with security requirements for the building.

  • Making Payments

    In order to expedite posting of your payments, please follow these guidelines:

    Parking Services

    Payments can be made by ACH, Credit Card or by Check
    If by ACH or Credit Card, please reach out to parking@uli.com to set up these arrangements
    If by Check:

    • Itemize payments by invoice number
    • Mail payment to: 33 East Main St. Suite 251 Madison, WI 53703
    • Make check payable to: 

    If your suite is located in:

    • Insurance Building - 119 MLK Blvd.
    • Ten East Doty - 10 East Doty St.
    • Burrows Block - South Pinckney St. 

    Make your check payable to: Insurance Building Associates Limited Partnership

    If your suite is located in:

    • One East Main - 1 East Main St.

    Make your check payable to: One East Main Associates Limited Partnership

    If your suite is located in:

    • 33 East Main Street 

    Make your check payable to: 33 East Main, LLC

    Rent Obligations and Other Services

    Payments can be made via ACH or by Check
    If by ACH, please reach out to accountsreceivable@uli.com to set up arrangements
    If by Check:

    All payments for rent and other services should be mailed to:

    Urban Land Interests
    10 East Doty Street, Suite 300
    Madison, WI 53703

    *Note: It is most helpful when amounts being paid are itemized on your check stub so that it is clear to us what is being paid.

  • Building Directory

    In the lobby of each Block 89 building is a directory that lists the tenants of the building. If you have changes or additional listings to include, please email your requests to maintenance@uli.com. ULI will accommodate reasonable requests. Directory strips typically take 2-3 weeks to arrive.

  • Distributed Antenna System (DAS)

    The building and ramp contain a Distributed Antenna System (DAS) which provides a dedicated carrier-grade cellular signal indoors. Multiple antennas are installed on each floor to extend cellular coverage throughout the entire facility.

    Verizon and U.S. Cellular are the carriers connected to the system currently. We will provide updates as new carriers are added to the system.

    No action is needed to utilize this amenity. Devices on Verizon and U.S. Cellular networks will automatically connect to the system upon entry.

    If your device is on either the Verizon or U.S. Cellular network, and you experience connectivity issues within in the building, please contact maintenance@uli.com so we can troubleshoot the issue.

  • Internet & TV Service Providers

    Please note that ULI does not have preferred vendors and tenants may contract with whomever they choose. When preparing for any service provider to do installation, please make sure to contact ULI Maintenance prior so that we can assist if/when needed. Below is a listing of current providers that have service in the building.

    33 East Main:

    • AT&T COPPER/FIBER
    • CHARTER SPECTRUM COAX/FIBER
    • CENTRY LINK/LEVEL 3 FIBER
    • SUPRANET
    • TDS COPPER
    • HOYOS CONSULTING