• The Penny Apartments as seen from The Capital City Bike Path in Madison Wisconsin
  • The Penny Apartments view from Willy Street in Downtown Madison
  • Modern two bedroom corner apartment at The Penny Apartments in downtown Madison with expansive windows
  • One bedroom apartment at The Penny in downtown Madison featuring modern finishes and natural light
  • Modern lobby at The Penny Apartments in Madison WI with contemporary seating and refined finishes
  • Upscale resident lounge at The Penny Apartments with modern finishes
  • Resident lounge at The Penny Apartments Madison WI with comfortable seating and social space
  • Fitness center at The Penny Apartments Madison WI with modern equipment and open layout
  • Modern apartment gym at The Penny Apartments in downtown Madison
  • Theater room at The Penny Apartments Madison WI designed for resident entertainment
  • Theater room at The Penny Apartments Madison WI designed for resident entertainment
  • Resident library at The Penny Apartments Madison WI with quiet seating and modern design
  • Resident library at The Penny Apartments Madison WI with quiet seating and modern design

The Penny

320 South Brearly Street

Now Leasing

The Penny is “Sur Le Chemin”, on the path. This new apartment community is rooted in Madison’s Marquette Neighborhood, just off Willy Street, overlooking McPike Park and directly connected to the Capital City Bike Path. Inside The Penny you will find a welcoming lobby, comfortable gathering spaces, a beautiful library, a cozy theater, and a terrace with views of the park. Just minutes from downtown Madison, both lakes, neighborhood restaurants, cafes, music venues, galleries, and UW Madison destinations, The Penny offers a lifestyle that feels warm, vibrant, and connected. Live at The Penny and find your path.

Thoughtfully designed studio, one bedroom, two bedroom, and three bedroom residences offer room to live, work, relax, and entertain. Light filled interiors, warm finishes, and refined details create homes that feel modern, calm, and comfortable. The Penny offers a thoughtfully crafted living experience in one of Madison’s most loved neighborhoods, giving you a place that simply feels like home.

  • Extras

    RENT INCLUDES:

    Water
    Sewer
    Trash Removal

    ADDITIONAL EXPENSES:

    Underground Parking |
    $175/mo per stall
    EV Charging Available
    Storage |
    $35/mo
    Cable
    | Internet
    Electric
    Heating
    Cooling

    PET EXPENSES:

    Cat |
    $25/mo
    Dog |
    $50/mo | Please review pet policy
    Please view pet policy for full details and limitations
  • Pet Policy

    Bring Your Pet Home with ULI!

    At ULI, we know your pet is part of your family. That’s why we offer pet-friendly communities tailored to provide a comfortable and peaceful living experience for all. Here’s what you need to know:

    Pets Allowed: Cats and dogs.

    Pet Requirements: Pet photo, up-to-date rabies vaccination, and proof of spay/neuter, for dogs over 6 months.

    Pet Limitations: In our studio and one-bedroom apartments, you can have either one cat and one dog or up to two cats. In our two- and three-bedroom homes, you’re welcome to have one cat and one dog, up to two cats, or up to two dogs.

    Pet Fees: Cats | $25/mo - Dogs | $50/mo

    Dogs 6 months and under: Non-refundable $150 fee + $50/mo per dog *Proof of spayed or neutered required once 6 months old in order to remain approved at the community they are residing in.

    Review our full PET POLICY for details on breed restrictions, puppy guidelines, and other specifics.

  • Property Features
    Additional Storage
    Bike Maintenance Area
    Controlled Access
    Dog Wash
    Electric Vehicle Chargers
    Gas Grill
    Fitness Center
    Indoor Bike Storage
    Landscaped Courtyard
    Lobby WiFi
    Lounge
    Media Room
    Package Room
    Resident Workspace
    Terrace
    Trash Chute
    Underground Parking
  • Apartment Features
    8’ Doors
    Cats Welcome
    Dogs Welcome
    Intercom System
    Online Payment
    Quartz Countertops
    Shared Laundry for Select Apartments
    Washer/Dryer in Apartment

Available Apartments at The Penny

Floor by Floor Search

  • Floor 2
    Available Apartment
    Amenity Feature

    1661

    Apartment 239

    1544

    239

    1662

    1663

    Apartment 233

    1541

    233
    Apartment 231

    1540

    231
    Apartment 207

    1529

    207
    Apartment 237

    1543

    237
    Apartment 235

    1542

    235
    Apartment 223

    1539

    223
    Apartment 221

    1537

    221
    Apartment 219

    1535

    219
    Apartment 217

    1534

    217
    Apartment 213

    1532

    213
    Apartment 215

    1533

    215
    Apartment 222

    1538

    222
    Apartment 220

    1536

    220
    Apartment 243

    1545

    243
    Apartment 245

    1546

    245
    Apartment 201

    1526

    201
    Apartment 203

    1527

    203
    Apartment 205

    1528

    205
    Apartment 211

    1531

    211
    Apartment 209

    1530

    209
    Image
    ULI The Penny 201 - 1 Bed, 1 Bath Floor Plan
    Apartment 201
    Available 10/1/2026
    1 Bed / 1 Bath
    651 Sq. Feet
    $1930/month
    Patio
    Image
    ULI The Penny 203 - Studio, 1 Bath Floor Plan
    Apartment 203
    Available 10/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1695/month
    Image
    ULI The Penny 205 - Studio, 1 Bath Floor Plan
    Apartment 205
    Available 10/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1695/month
    Image
    ULI The Penny 207 - 1 Bed, 1 Bath Floor Plan
    Apartment 207
    Available 10/1/2026
    1 Bed / 1 Bath
    838 Sq. Feet
    $2475/month
    Image
    ULI The Penny 209 - 1 Bed, 1 Bath Floor Plan
    Apartment 209
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2195/month
    Image
    ULI The Penny 211 - 1 Bed, 1 Bath Floor Plan
    Apartment 211
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2195/month
    Image
    ULI The Penny 213 - 2 Bed, 1 Bath Floor Plan
    Apartment 213
    Available 10/1/2026
    2 Bed / 2 Bath
    1179 Sq. Feet
    $3050/month
    Balcony
    Image
    ULI The Penny 215 - 1 Bed, 1 Bath Floor Plan
    Apartment 215
    Available 10/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2240/month
    Balcony
    Image
    ULI The Penny 217 - 1 Bed, 1 Bath Floor Plan
    Apartment 217 - Accessible
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2180/month
    Image
    ULI The Penny 219 - 1 Bed, 1 Bath Floor Plan
    Apartment 219
    Available 10/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2240/month
    Balcony
    Image
    ULI The Penny 220 - 1 Bed, 1 Bath Floor Plan
    Apartment 220
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Patio
    Image
    ULI The Penny 221 - 1 Bed, 1 Bath Floor Plan
    Apartment 221
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2195/month
    Image
    ULI The Penny 222 - 1 Bed, 1 Bath Floor Plan
    Apartment 222
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Patio
    Image
    ULI The Penny 223 - 1 Bed, 1 Bath Floor Plan
    Apartment 223
    Available 10/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2240/month
    Balcony
    Image
    ULI The Penny 231 - 1 Bed, 1 Bath Floor Plan
    Apartment 231
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2195/month
    Image
    ULI The Penny 233 - 1 Bed, 1 Bath Floor Plan
    Apartment 233
    Available 10/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2240/month
    Balcony
    Image
    ULI The Penny 235 - 2 Bed, 2 Bath Floor Plan
    Apartment 235
    Available 10/1/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $2945/month
    Balcony
    Image
    ULI The Penny 237 - 1 Bed, 1 Bath Floor Plan
    Apartment 237
    Available 10/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2385/month
    Balcony
    Image
    ULI The Penny 239 - 3 Bed, 2 Bath Floor Plan
    Apartment 239
    Available 10/1/2026
    3 Bed / 2 Bath
    1449 Sq. Feet
    $3500/month
    Balcony
    Image
    ULI The Penny 243 - Studio, 1 Bath Floor Plan
    Apartment 243
    Available 10/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1695/month
    Image
    ULI The Penny 245 - 1 Bed, 1 Bath Floor Plan
    Apartment 245
    Available 10/1/2026
    1 Bed / 1 Bath
    651 Sq. Feet
    $1930/month
    Patio
    Landscaped Terrace

    An elevated terrace offers fresh air, neighborhood views, and an inviting outdoor space to relax or gather.

    Image
    Modern apartment gym at The Penny Apartments in downtown Madison
    Fitness

    The fitness center has space and equipment to support strength, cardio, and daily wellness without leaving home.

    Image
    Resident lounge at The Penny Apartments Madison WI with comfortable seating and social space
    Lounge

    A comfortable lounge offers seating for conversation, quiet work, or unwinding with friends and neighbors.

  • Floor 3
    Available Apartment
    Amenity Feature
    Apartment 339

    1571

    339
    Apartment 333

    1568

    333
    Apartment 331

    1567

    331
    Apartment 307

    1550

    307
    Apartment 337

    1570

    337
    Apartment 335

    1569

    335
    Apartment 327

    1564

    327
    Apartment 323

    1561

    323
    Apartment 319

    1558

    319
    Apartment 317

    1556

    317
    Apartment 313

    1553

    313
    Apartment 315

    1554

    315
    Apartment 328

    1565

    328
    Apartment 343

    1572

    343
    Apartment 345

    1573

    345
    Apartment 303

    1548

    303
    Apartment 305

    1549

    305
    Apartment 311

    1552

    311
    Apartment 309

    1551

    309

    1664

    Apartment 330

    1566

    330
    Apartment 326

    1563

    326
    Apartment 324

    1562

    324
    Apartment 322

    1560

    322
    Apartment 320

    1559

    320
    Apartment 318

    1557

    318
    Apartment 316

    1555

    316
    Apartment 301

    1547

    301
    Image
    ULI The Penny 301 - 1 Bed, 1 Bath Floor Plan
    Apartment 301
    Available 9/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2505/month
    Balcony
    Image
    ULI The Penny 303 - Studio, 1 Bath Floor Plan
    Apartment 303
    Available 9/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1705/month
    Image
    ULI The Penny 305 - Studio, 1 Bath Floor Plan
    Apartment 305
    Available 9/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1705/month
    Image
    ULI The Penny 307 - 1 Bed, 1 Bath Floor Plan
    Apartment 307
    Available 9/1/2026
    1 Bed / 1 Bath
    838 Sq. Feet
    $2515/month
    Image
    ULI The Penny 309 - 1 Bed, 1 Bath Floor Plan
    Apartment 309
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2210/month
    Image
    ULI The Penny 311 - 1 Bed, 1 Bath Floor Plan
    Apartment 311
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2210/month
    Image
    ULI The Penny 313 - 2 Bed, 2 Bath Floor Plan
    Apartment 313
    Available 9/1/2026
    2 Bed / 2 Bath
    1179 Sq. Feet
    $3090/month
    Balcony
    Image
    ULI The Penny 315 - 1 Bed, 1 Bath Floor Plan
    Apartment 315
    Available 9/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2255/month
    Balcony
    Image
    ULI The Penny 316 - Studio, 1 Bath Floor Plan
    Apartment 316
    Available 9/1/2026
    Studio / 1 Bath
    538 Sq. Feet
    $1680/month
    Image
    ULI The Penny 317 - 1 Bed, 1 Bath Floor Plan
    Apartment 317
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Image
    ULI The Penny 318 - Studio, 1 Bath Floor Plan
    Apartment 318
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1595/month
    Image
    ULI The Penny 319 - 1 Bed, 1 Bath Floor Plan
    Apartment 319
    Available 9/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2255/month
    Balcony
    Image
    ULI The Penny 320 - Studio, 1 Bath Floor Plan
    Apartment 320
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1585/month
    Image
    ULI The Penny 322 - Studio, 1 Bath Floor Plan
    Apartment 322
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1595/month
    Image
    ULI The Penny 323 - 1 Bed, 1 Bath Floor Plan
    Apartment 323
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Image
    ULI The Penny 324 - Studio, 1 Bath Floor Plan
    Apartment 324
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1585/month
    Image
    ULI The Penny 326 - Studio, 1 Bath Floor Plan
    Apartment 326
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1595/month
    Image
    ULI The Penny 327 - 1 Bed, 1 Bath Floor Plan
    Apartment 327
    Available 9/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2255/month
    Balcony
    Image
    ULI The Penny 328 - Studio, 1 Bath Floor Plan
    Apartment 328
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1585/month
    Image
    ULI The Penny 330 - 1 Bed, 1 Bath Floor Plan
    Apartment 330
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Image
    ULI The Penny 331 - 1 Bed, 1 Bath Floor Plan
    Apartment 331
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Image
    ULI The Penny 333 - 1 Bed, 1 Bath Floor Plan
    Apartment 333
    Available 9/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2255/month
    Balcony
    Image
    ULI The Penny 335 - 2 Bed, 2 Bath Floor Plan
    Apartment 335 - Accessible
    Available 9/1/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $2945/month
    Balcony
    Image
    ULI The Penny 337 - 1 Bed, 1 Bath Floor Plan
    Apartment 337
    Available 9/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2400/month
    Balcony
    Image
    ULI The Penny 339 - 3 Bed, 2 Bath Floor Plan
    Apartment 339
    Available 9/1/2026
    3 Bed / 2 Bath
    1449 Sq. Feet
    $3500/month
    Balcony
    Image
    ULI The Penny 343 - Studio, 1 Bath Floor Plan
    Apartment 343
    Available 9/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1705/month
    Image
    ULI The Penny 345 - 1 Bed, 1 Bath Floor Plan
    Apartment 345
    Available 9/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2505/month
    Balcony
    Storage

    Secure storage helps keep life organized by giving you a place for seasonal items and extras you want close at hand.

  • Floor 4
    Available Apartment
    Amenity Feature
    Apartment 439

    1598

    439
    Apartment 433

    1595

    433
    Apartment 431

    1594

    431
    Apartment 407

    1577

    407
    Apartment 437

    1597

    437
    Apartment 435

    1596

    435
    Apartment 427

    1591

    427
    Apartment 423

    1588

    423
    Apartment 419

    1585

    419
    Apartment 417

    1583

    417
    Apartment 413

    1580

    413
    Apartment 415

    1581

    415
    Apartment 428

    1592

    428
    Apartment 443

    1600

    443
    Apartment 445

    1601

    445
    Apartment 403

    1575

    403
    Apartment 405

    1576

    405
    Apartment 411

    1579

    411
    Apartment 409

    1578

    409

    1664

    Apartment 430

    1593

    430
    Apartment 426

    1590

    426
    Apartment 424

    1589

    424
    Apartment 422

    1587

    422
    Apartment 420

    1586

    420
    Apartment 418

    1584

    418
    Apartment 416

    1582

    416
    Apartment 401

    1574

    401
    Apartment 441

    1599

    441
    Image
    ULI The Penny 401 - 1 Bed, 1 Bath Floor Plan
    Apartment 401
    Available 8/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2525/month
    Balcony
    Image
    ULI The Penny 403 - Studio, 1 Bath Floor Plan
    Apartment 403
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1715/month
    Image
    ULI The Penny 405 - Studio, 1 Bath Floor Plan
    Apartment 405
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1715/month
    Image
    ULI The Penny 407 - 1 Bed, 1 Bath Floor Plan
    Apartment 407
    Available 8/1/2026
    1 Bed / 1 Bath
    838 Sq. Feet
    $2525/month
    Image
    ULI The Penny 409 - 1 Bed, 1 Bath Floor Plan
    Apartment 409
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Image
    ULI The Penny 411 - 1 Bed, 1 Bath Floor Plan
    Apartment 411
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Image
    ULI The Penny 413 - 2 Bed, 2 Bath Floor Plan
    Apartment 413
    Available 8/1/2026
    2 Bed / 2 Bath
    1179 Sq. Feet
    $3110/month
    Balcony
    Image
    ULI The Penny 415 - 1 Bed, 1 Bath Floor Plan
    Apartment 415
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2270/month
    Balcony
    Image
    ULI The Penny 416 - Studio, 1 Bath Floor Plan
    Apartment 416 - Accessible
    Available 8/1/2026
    Studio / 1 Bath
    538 Sq. Feet
    $1680/month
    Image
    ULI The Penny 417 - 1 Bed, 1 Bath Floor Plan
    Apartment 417
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2240/month
    Image
    ULI The Penny 418 - Studio, 1 Bath Floor Plan
    Apartment 418
    Available 8/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1615/month
    Image
    ULI The Penny 419 - 1 Bed, 1 Bath Floor Plan
    Apartment 419
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2270/month
    Balcony
    Image
    ULI The Penny 420 - Studio, 1 Bath Floor Plan
    Apartment 420
    Available 8/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1605/month
    Image
    ULI The Penny 422 - Studio, 1 Bath Floor Plan
    Apartment 422
    Available 8/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1615/month
    Image
    ULI The Penny 423 - 1 Bed, 1 Bath Floor Plan
    Apartment 423
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2240/month
    Image
    ULI The Penny 424 - Studio, 1 Bath Floor Plan
    Apartment 424
    Available 8/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1605/month
    Image
    ULI The Penny 426 - Studio, 1 Bath Floor Plan
    Apartment 426
    Available 8/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1615/month
    Image
    ULI The Penny 427 - 1 Bed, 1 Bath Floor Plan
    Apartment 427
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2270/month
    Balcony
    Image
    ULI The Penny 428 - Studio, 1 Bath Floor Plan
    Apartment 428
    Available 8/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1605/month
    Image
    ULI The Penny 430 - Studio, 1 Bath Floor Plan
    Apartment 430
    Available 8/1/2026
    Studio / 1 Bath
    756 Sq. Feet
    $2240/month
    Image
    ULI The Penny 431 - 1 Bed, 1 Bath Floor Plan
    Apartment 431
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2240/month
    Image
    ULI The Penny 433 - 1 Bed, 1 Bath Floor Plan
    Apartment 433
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2270/month
    Balcony
    Image
    ULI The Penny 435 - 2 Bed, 2 Bath Floor Plan
    Apartment 435
    Available 8/1/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $2985/month
    Balcony
    Image
    ULI The Penny 437 - 1 Bed, 1 Bath Floor Plan
    Apartment 437
    Available 8/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2415/month
    Balcony
    Image
    ULI The Penny 439 - 1 Bed, 1 Bath Floor Plan
    Apartment 439
    Available 8/1/2026
    1 Bed / 1 Bath
    901 Sq. Feet
    $2715/month
    Balcony
    Image
    ULI The Penny 441 - Studio, 1 Bath Floor Plan
    Apartment 441
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1715/month
    Image
    ULI The Penny 443 - Studio, 1 Bath Floor Plan
    Apartment 443
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1715/month
    Image
    ULI The Penny 445 - 1 Bed, 1 Bath Floor Plan
    Apartment 445
    Available 8/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2525/month
    Balcony
    Storage

    Secure storage helps keep life organized by giving you a place for seasonal items and extras you want close at hand.

  • Floor 5
    Available Apartment
    Amenity Feature
    Apartment 539

    1622

    539
    Apartment 533

    1619

    533
    Apartment 525

    1618

    525
    Apartment 537

    1621

    537
    Apartment 535

    1620

    535
    Apartment 523

    1616

    523
    Apartment 521

    1614

    521
    Apartment 519

    1612

    519
    Apartment 517

    1610

    517
    Apartment 513

    1607

    513
    Apartment 515

    1608

    515
    Apartment 543

    1624

    543
    Apartment 545

    1625

    545
    Apartment 503

    1603

    503
    Apartment 511

    1606

    511
    Apartment 509

    1605

    509

    1665

    Apartment 516

    1609

    516
    Apartment 501

    1602

    501
    Apartment 541

    1623

    541
    Apartment 518

    1611

    518
    Apartment 520

    1613

    520
    Apartment 522

    1615

    522
    Apartment 524

    1617

    524
    Apartment 507

    1604

    507
    Image
    ULI The Penny 501 - 1 Bed, 1 Bath Floor Plan
    Apartment 501
    Available 8/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2545/month
    Balcony
    Image
    ULI The Penny 503 - Studio, 1 Bath Floor Plan
    Apartment 503
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1725/month
    Image
    ULI The Penny 507 - 2 Bed, 2 Bath Floor Plan
    Apartment 507
    Available 8/1/2026
    2 Bed / 2 Bath
    1217 Sq. Feet
    $3240/month
    Terrace
    Image
    ULI The Penny 509 - Studio, 1 Bath Floor Plan
    Apartment 509
    Available 8/1/2026
    Studio / 1 Bath
    620 Sq. Feet
    $1995/month
    Terrace
    Image
    ULI The Penny 511 - Studio, 1 Bath Floor Plan
    Apartment 511
    Available 8/1/2026
    Studio / 1 Bath
    620 Sq. Feet
    $1995/month
    Terrace
    Image
    ULI The Penny 513 - 2 Bed, 2 Bath Floor Plan
    Apartment 513
    Available 8/1/2026
    2 Bed / 2 Bath
    1038 Sq. Feet
    $3050/month
    Terrace
    Image
    ULI The Penny 515 - 1 Bed, 1 Bath Floor Plan
    Apartment 515
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2285/month
    Balcony
    Image
    ULI The Penny 516 - Studio, 1 Bath Floor Plan
    Apartment 516
    Available 8/1/2026
    Studio / 1 Bath
    538 Sq. Feet
    $1690/month
    Image
    ULI The Penny 517 - 1 Bed, 1 Bath Floor Plan
    Apartment 517
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2255/month
    Image
    ULI The Penny 518 - 1 Bed, 1 Bath Floor Plan
    Apartment 518
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Image
    ULI The Penny 519 - 1 Bed, 1 Bath Floor Plan
    Apartment 519
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2285/month
    Balcony
    Image
    ULI The Penny 520 - 1 Bed, 1 Bath Floor Plan
    Apartment 520
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Image
    ULI The Penny 521 - 1 Bed, 1 Bath Floor Plan
    Apartment 521
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2255/month
    Image
    ULI The Penny 522 - 1 Bed, 1 Bath Floor Plan
    Apartment 522
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Image
    ULI The Penny 523 - 1 Bed, 1 Bath Floor Plan
    Apartment 523
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2285/month
    Balcony
    Image
    ULI The Penny 524 - 1 Bed, 1 Bath Floor Plan
    Apartment 524
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2255/month
    Image
    ULI The Penny 525 - 1 Bed, 1 Bath Floor Plan
    Apartment 525
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2255/month
    Image
    ULI The Penny 533 - 1 Bed, 1 Bath Floor Plan
    Apartment 533
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2285/month
    Balcony
    Image
    ULI The Penny 535 - 2 Bed, 2 Bath Floor Plan
    Apartment 535
    Available 8/1/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $3005/month
    Balcony
    Image
    ULI The Penny 537 - 1 Bed, 1 Bath Floor Plan
    Apartment 537
    Available 8/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2430/month
    Balcony
    Image
    ULI The Penny 539 - 1 Bed, 1 Bath Floor Plan
    Apartment 539
    Available 8/1/2026
    1 Bed / 1 Bath
    901 Sq. Feet
    $2730/month
    Balcony
    Image
    ULI The Penny 541 - Studio, 1 Bath Floor Plan
    Apartment 541
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1725/month
    Image
    ULI The Penny 543 - Studio, 1 Bath Floor Plan
    Apartment 543
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1725/month
    Image
    ULI The Penny 545 - 1 Bed, 1 Bath Floor Plan
    Apartment 545
    Available 8/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2545/month
    Balcony
    Image
    Theater room at The Penny Apartments Madison WI designed for resident entertainment
    Theater

    The theater room provides a cozy, shared place to enjoy movies, shows, and game days with friends.

  • Floor 6
    Available Apartment
    Amenity Feature
    Apartment 639

    1646

    639
    Apartment 633

    1643

    633
    Apartment 625

    1642

    625
    Apartment 637

    1645

    637
    Apartment 635

    1644

    635
    Apartment 623

    1640

    623
    Apartment 621

    1638

    621
    Apartment 619

    1636

    619
    Apartment 617

    1634

    617
    Apartment 615

    1632

    615
    Apartment 643

    1648

    643
    Apartment 645

    1649

    645
    Apartment 603

    1627

    603
    Apartment 611

    1630

    611
    Apartment 609

    1629

    609

    1666

    Apartment 616

    1633

    616
    Apartment 601

    1626

    601
    Apartment 641

    1647

    641
    Apartment 618

    1635

    618
    Apartment 620

    1637

    620
    Apartment 622

    1639

    622
    Apartment 624

    1641

    624
    Apartment 607

    1628

    607
    Apartment 613

    1631

    613
    Image
    ULI The Penny 601 - 1 Bed, 1 Bath Floor Plan
    Apartment 601
    Available 7/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2565/month
    Balcony
    Image
    ULI The Penny 603 - Studio, 1 Bath Floor Plan
    Apartment 603
    Available 7/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1735/month
    Image
    ULI The Penny 607 - 2 Bed, 2 Bath Floor Plan
    Apartment 607
    Available 7/1/2026
    2 Bed / 2 Bath
    1217 Sq. Feet
    $3190/month
    Image
    ULI The Penny 609 - Studio, 1 Bath Floor Plan
    Apartment 609
    Available 7/1/2026
    Studio / 1 Bath
    620 Sq. Feet
    $1965/month
    Image
    ULI The Penny 611 - Studio, 1 Bath Floor Plan
    Apartment 611
    Available 7/1/2026
    Studio / 1 Bath
    620 Sq. Feet
    $1965/month
    Image
    ULI The Penny 613 - 2 Bed, 2 Bath Floor Plan
    Apartment 613
    Available 7/1/2026
    2 Bed / 2 Bath
    1038 Sq. Feet
    $3030/month
    Balcony
    Image
    ULI The Penny 615 - 1 Bed, 1 Bath Floor Plan
    Apartment 615
    Available 7/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2300/month
    Balcony
    Image
    ULI The Penny 616 - Studio, 1 Bath Floor Plan
    Apartment 616
    Available 7/1/2026
    Studio / 1 Bath
    538 Sq. Feet
    $1700/month
    Image
    ULI The Penny 617 - 1 Bed, 1 Bath Floor Plan
    Apartment 617
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Image
    ULI The Penny 618 - 1 Bed, 1 Bath Floor Plan
    Apartment 618
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2285/month
    Image
    ULI The Penny 619 - 1 Bed, 1 Bath Floor Plan
    Apartment 619
    Available 7/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2300/month
    Balcony
    Image
    ULI The Penny 620 - 1 Bed, 1 Bath Floor Plan
    Apartment 620
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2285/month
    Image
    ULI The Penny 621 - 1 Bed, 1 Bath Floor Plan
    Apartment 621
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Image
    ULI The Penny 622 - 1 Bed, 1 Bath Floor Plan
    Apartment 622
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2285/month
    Image
    ULI The Penny 623 - 1 Bed, 1 Bath Floor Plan
    Apartment 623
    Available 7/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2300/month
    Balcony
    Image
    ULI The Penny 624 - 1 Bed, 1 Bath Floor Plan
    Apartment 624
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Image
    ULI The Penny 625 - 1 Bed, 1 Bath Floor Plan
    Apartment 625
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Image
    ULI The Penny 633 - 1 Bed, 1 Bath Floor Plan
    Apartment 633
    Available 7/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2300/month
    Balcony
    Image
    ULI The Penny 635 - 2 Bed, 2 Bath Floor Plan
    Apartment 635
    Available 7/1/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $3025/month
    Balcony
    Image
    ULI The Penny 637 - 1 Bed, 1 Bath Floor Plan
    Apartment 637
    Available 7/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2445/month
    Balcony
    Image
    ULI The Penny 639 - 1 Bed, 1 Bath Floor Plan
    Apartment 639
    Available 7/1/2026
    1 Bed / 1 Bath
    901 Sq. Feet
    $2745/month
    Balcony
    Image
    ULI The Penny 641 - Studio, 1 Bath Floor Plan
    Apartment 641
    Available 7/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1735/month
    Image
    ULI The Penny 643 - Studio, 1 Bath Floor Plan
    Apartment 643
    Available 7/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1735/month
    Image
    ULI The Penny 645 - 1 Bed, 1 Bath Floor Plan
    Apartment 645
    Available 7/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2565/month
    Balcony
    Image
    Resident library at The Penny Apartments Madison WI with quiet seating and modern design
    Library

    The library offers a calm, inspiring retreat for reading, working, or quiet reflection.

Madison Wisconsin

Live With ULI

Experience the best of downtown Madison with Urban Land Interests. Our thoughtfully designed communities offer prime locations, modern amenities, and dedicated management for a seamless living experience. We look forward to welcoming you home.

Find The Perfect Place To Call Home


The Penny Apartments bring boutique style living to Madison’s vibrant Willy Street and Marquette Neighborhood. Discover thoughtfully designed studio, one, two, and three bedroom residences with warm modern finishes, exceptional amenities, and a welcoming sense of community.

Studio
1 Bath
377 - 620 SQ FT
$1585 - $1995
1 Bed
1 Bath
756 - 901
$1930 - $2745
2 Bed
2 Bath
1038 - 1217
$2945 - $3190
3 Bed
3 Bath
1449
$3500
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The Penny Apartments as shown from an ariel view in downtown Madison

The Penny is a new residential community taking shape along Willy Street in Madison’s Marquette Neighborhood. Follow along for sneak peeks, progress updates, and more as we approach our Summer 2026 opening.

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Resident Benefit at Bandit Coffee and Tacos in downtown Madison

Enjoy exclusive benefits designed to make life easier and more rewarding. From local discounts to special resident events, explore all the perks that come with calling our communities home!

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ULI 50 Year anniversary team photo at The Capitol Square in Madison Wisconsin

Get the latest updates on our team, downtown events, and behind the scenes stories. See how we’re making an impact and celebrating the people who make ULI great!