• The Penny Apartments as seen from The Capital City Bike Path in Madison Wisconsin
  • The Penny Apartments view from Willy Street in Downtown Madison
  • Modern two bedroom corner apartment at The Penny Apartments in downtown Madison with expansive windows
  • One bedroom apartment at The Penny in downtown Madison featuring modern finishes and natural light
  • Modern lobby at The Penny Apartments in Madison WI with contemporary seating and refined finishes
  • Upscale resident lounge at The Penny Apartments with modern finishes
  • Resident lounge at The Penny Apartments Madison WI with comfortable seating and social space
  • Fitness center at The Penny Apartments Madison WI with modern equipment and open layout
  • Modern apartment gym at The Penny Apartments in downtown Madison
  • Theater room at The Penny Apartments Madison WI designed for resident entertainment
  • Theater room at The Penny Apartments Madison WI designed for resident entertainment
  • Resident library at The Penny Apartments Madison WI with quiet seating and modern design
  • Resident library at The Penny Apartments Madison WI with quiet seating and modern design

The Penny

320 South Brearly Street

Now Leasing

The Penny is “Sur Le Chemin”, on the path. This new apartment community is rooted in Madison’s Marquette Neighborhood, just off Willy Street, overlooking McPike Park and directly connected to the Capital City Bike Path. Inside The Penny you will find a welcoming lobby, comfortable gathering spaces, a beautiful library, a cozy theater, and a terrace with views of the park. Just minutes from downtown Madison, both lakes, neighborhood restaurants, cafes, music venues, galleries, and UW Madison destinations, The Penny offers a lifestyle that feels warm, vibrant, and connected. Live at The Penny and find your path.

Thoughtfully designed studio, one bedroom, two bedroom, and three bedroom residences offer room to live, work, relax, and entertain. Light filled interiors, warm finishes, and refined details create homes that feel modern, calm, and comfortable. The Penny offers a thoughtfully crafted living experience in one of Madison’s most loved neighborhoods, giving you a place that simply feels like home.

  • Extras

    RENT INCLUDES:

    Water
    Sewer
    Trash Removal

    ADDITIONAL EXPENSES:

    Underground Parking |
    $175/mo per stall
    EV Charging Available
    Storage |
    $35/mo
    Cable
    | Internet
    |
    Spectrum Rates & Deals
    Electric
    Heating
    Cooling
    Average Utility Costs MGE.COM

    PET EXPENSES:

    Cat |
    $25/mo
    Dog |
    $50/mo | Please review pet policy
    Please view pet policy for full details and limitations
  • Pet Policy

    Bring Your Pet Home with ULI!

    At ULI, we know your pet is part of your family. That’s why we offer pet-friendly communities tailored to provide a comfortable and peaceful living experience for all. Here’s what you need to know:

    Pets Allowed: Cats and dogs.

    Pet Requirements: Pet photo, up-to-date rabies vaccination, and proof of spay/neuter, for dogs over 6 months.

    Pet Limitations: In our studio and one-bedroom apartments, you can have either one cat and one dog or up to two cats. In our two- and three-bedroom homes, you’re welcome to have one cat and one dog, up to two cats, or up to two dogs.

    Pet Fees: Cats | $25/mo - Dogs | $50/mo

    Dogs 6 months and under: Non-refundable $150 fee + $50/mo per dog *Proof of spayed or neutered required once 6 months old in order to remain approved at the community they are residing in.

    Review our full PET POLICY for details on breed restrictions, puppy guidelines, and other specifics.

  • Property Features
    Additional Storage
    Bike Maintenance Area
    Controlled Access
    Dog Wash
    Electric Vehicle Chargers
    Gas Grill
    Fitness Center
    Indoor Bike Storage
    Landscaped Courtyard
    Lobby WiFi
    Lounge
    Media Room
    Package Room
    Resident Workspace
    Terrace
    Trash Chute
    Underground Parking
  • Apartment Features
    8’ Doors
    Cats Welcome
    Dogs Welcome
    Intercom System
    Online Payment
    Quartz Countertops
    Shared Laundry for Select Apartments
    Washer/Dryer in Apartment
Inquire Now
Apartment Search

Available Apartments at The Penny

  • ULI The Penny 645 - 1 Bed, 1 Bath Floor Plan
    Apartment 645
    Available 7/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2565/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 601 - 1 Bed, 1 Bath Floor Plan
    Apartment 601
    Available 7/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2565/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 603 - Studio, 1 Bath Floor Plan
    Apartment 603
    Available 7/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1735/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 607 - 2 Bed, 2 Bath Floor Plan
    Apartment 607
    Available 7/1/2026
    2 Bed / 2 Bath
    1217 Sq. Feet
    $3190/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 609 - Studio, 1 Bath Floor Plan
    Apartment 609
    Available 7/1/2026
    Studio / 1 Bath
    620 Sq. Feet
    $1965/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 611 - Studio, 1 Bath Floor Plan
    Apartment 611
    Available 7/1/2026
    Studio / 1 Bath
    620 Sq. Feet
    $1965/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 613 - 2 Bed, 2 Bath Floor Plan
    Apartment 613
    Available 7/1/2026
    2 Bed / 2 Bath
    1038 Sq. Feet
    $3030/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 615 - 1 Bed, 1 Bath Floor Plan
    Apartment 615
    Available 7/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2300/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 616 - Studio, 1 Bath Floor Plan
    Apartment 616
    Available 7/1/2026
    Studio / 1 Bath
    538 Sq. Feet
    $1700/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 617 - 1 Bed, 1 Bath Floor Plan
    Apartment 617
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 618 - 1 Bed, 1 Bath Floor Plan
    Apartment 618
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2285/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 619 - 1 Bed, 1 Bath Floor Plan
    Apartment 619
    Available 7/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2300/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 621 - 1 Bed, 1 Bath Floor Plan
    Apartment 621
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 622 - 1 Bed, 1 Bath Floor Plan
    Apartment 622
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2285/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 623 - 1 Bed, 1 Bath Floor Plan
    Apartment 623
    Available 7/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2300/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 624 - 1 Bed, 1 Bath Floor Plan
    Apartment 624
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 625 - 1 Bed, 1 Bath Floor Plan
    Apartment 625
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 633 - 1 Bed, 1 Bath Floor Plan
    Apartment 633
    Available 7/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2300/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 637 - 1 Bed, 1 Bath Floor Plan
    Apartment 637
    Available 7/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2445/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 641 - Studio, 1 Bath Floor Plan
    Apartment 641
    Available 7/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1735/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 643 - Studio, 1 Bath Floor Plan
    Apartment 643
    Available 7/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1735/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 620 - 1 Bed, 1 Bath Floor Plan
    Apartment 620
    Available 7/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2285/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 520 - 1 Bed, 1 Bath Floor Plan
    Apartment 520
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 519 - 1 Bed, 1 Bath Floor Plan
    Apartment 519
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2285/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 518 - 1 Bed, 1 Bath Floor Plan
    Apartment 518
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 517 - 1 Bed, 1 Bath Floor Plan
    Apartment 517
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2255/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 516 - Studio, 1 Bath Floor Plan
    Apartment 516
    Available 8/1/2026
    Studio / 1 Bath
    538 Sq. Feet
    $1690/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 515 - 1 Bed, 1 Bath Floor Plan
    Apartment 515
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2285/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 511 - Studio, 1 Bath Floor Plan
    Apartment 511
    Available 8/1/2026
    Studio / 1 Bath
    620 Sq. Feet
    $1995/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Terrace
  • ULI The Penny 509 - Studio, 1 Bath Floor Plan
    Apartment 509
    Available 8/1/2026
    Studio / 1 Bath
    620 Sq. Feet
    $1995/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Terrace
  • ULI The Penny 507 - 2 Bed, 2 Bath Floor Plan
    Apartment 507
    Available 8/1/2026
    2 Bed / 2 Bath
    1217 Sq. Feet
    $3240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Terrace
  • ULI The Penny 503 - Studio, 1 Bath Floor Plan
    Apartment 503
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1725/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 501 - 1 Bed, 1 Bath Floor Plan
    Apartment 501
    Available 8/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2545/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 413 - 2 Bed, 2 Bath Floor Plan
    Apartment 413
    Available 8/1/2026
    2 Bed / 2 Bath
    1179 Sq. Feet
    $3110/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 525 - 1 Bed, 1 Bath Floor Plan
    Apartment 525
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2255/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 522 - 1 Bed, 1 Bath Floor Plan
    Apartment 522
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 545 - 1 Bed, 1 Bath Floor Plan
    Apartment 545
    Available 8/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2545/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 543 - Studio, 1 Bath Floor Plan
    Apartment 543
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1725/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 541 - Studio, 1 Bath Floor Plan
    Apartment 541
    Available 8/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1725/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 539 - 1 Bed, 1 Bath Floor Plan
    Apartment 539
    Available 8/1/2026
    1 Bed / 1 Bath
    901 Sq. Feet
    $2730/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 537 - 1 Bed, 1 Bath Floor Plan
    Apartment 537
    Available 8/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2430/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 535 - 2 Bed, 2 Bath Floor Plan
    Apartment 535
    Available 8/1/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $3005/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 533 - 1 Bed, 1 Bath Floor Plan
    Apartment 533
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2285/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 521 - 1 Bed, 1 Bath Floor Plan
    Apartment 521
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2255/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 524 - 1 Bed, 1 Bath Floor Plan
    Apartment 524
    Available 8/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2255/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 523 - 1 Bed, 1 Bath Floor Plan
    Apartment 523
    Available 8/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2285/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 424 - Studio, 1 Bath Floor Plan
    Apartment 424
    Available 8/10/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1605/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 426 - Studio, 1 Bath Floor Plan
    Apartment 426
    Available 8/10/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1615/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 427 - 1 Bed, 1 Bath Floor Plan
    Apartment 427
    Available 8/10/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 428 - Studio, 1 Bath Floor Plan
    Apartment 428
    Available 8/10/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1605/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 430 - Studio, 1 Bath Floor Plan
    Apartment 430
    Available 8/10/2026
    Studio / 1 Bath
    756 Sq. Feet
    $2240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 423 - 1 Bed, 1 Bath Floor Plan
    Apartment 423
    Available 8/10/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 431 - 1 Bed, 1 Bath Floor Plan
    Apartment 431
    Available 8/10/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 433 - 1 Bed, 1 Bath Floor Plan
    Apartment 433
    Available 8/10/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 435 - 2 Bed, 2 Bath Floor Plan
    Apartment 435
    Available 8/10/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $2985/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 437 - 1 Bed, 1 Bath Floor Plan
    Apartment 437
    Available 8/10/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2415/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 439 - 1 Bed, 1 Bath Floor Plan
    Apartment 439
    Available 8/10/2026
    1 Bed / 1 Bath
    901 Sq. Feet
    $2715/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 441 - Studio, 1 Bath Floor Plan
    Apartment 441
    Available 8/10/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1715/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 443 - Studio, 1 Bath Floor Plan
    Apartment 443
    Available 8/10/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1715/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 445 - 1 Bed, 1 Bath Floor Plan
    Apartment 445
    Available 8/10/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2525/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 420 - Studio, 1 Bath Floor Plan
    Apartment 420
    Available 8/10/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1605/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 422 - Studio, 1 Bath Floor Plan
    Apartment 422
    Available 8/10/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1615/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 401 - 1 Bed, 1 Bath Floor Plan
    Apartment 401
    Available 8/10/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2525/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 403 - Studio, 1 Bath Floor Plan
    Apartment 403
    Available 8/10/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1715/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 405 - Studio, 1 Bath Floor Plan
    Apartment 405
    Available 8/10/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1715/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 407 - 1 Bed, 1 Bath Floor Plan
    Apartment 407
    Available 8/10/2026
    1 Bed / 1 Bath
    838 Sq. Feet
    $2525/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 409 - 1 Bed, 1 Bath Floor Plan
    Apartment 409
    Available 8/10/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 411 - 1 Bed, 1 Bath Floor Plan
    Apartment 411
    Available 8/10/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 415 - 1 Bed, 1 Bath Floor Plan
    Apartment 415
    Available 8/10/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 416 - Studio, 1 Bath Floor Plan
    Apartment 416 - Accessible
    Available 8/10/2026
    Studio / 1 Bath
    538 Sq. Feet
    $1680/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 417 - 1 Bed, 1 Bath Floor Plan
    Apartment 417
    Available 8/10/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 418 - Studio, 1 Bath Floor Plan
    Apartment 418
    Available 8/10/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1615/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 419 - 1 Bed, 1 Bath Floor Plan
    Apartment 419
    Available 8/10/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2270/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 320 - Studio, 1 Bath Floor Plan
    Apartment 320
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1585/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 324 - Studio, 1 Bath Floor Plan
    Apartment 324
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1585/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 319 - 1 Bed, 1 Bath Floor Plan
    Apartment 319
    Available 9/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2255/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 318 - Studio, 1 Bath Floor Plan
    Apartment 318
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1595/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 317 - 1 Bed, 1 Bath Floor Plan
    Apartment 317
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 316 - Studio, 1 Bath Floor Plan
    Apartment 316
    Available 9/1/2026
    Studio / 1 Bath
    538 Sq. Feet
    $1680/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 315 - 1 Bed, 1 Bath Floor Plan
    Apartment 315
    Available 9/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2255/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 313 - 2 Bed, 2 Bath Floor Plan
    Apartment 313
    Available 9/1/2026
    2 Bed / 2 Bath
    1179 Sq. Feet
    $3090/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 311 - 1 Bed, 1 Bath Floor Plan
    Apartment 311
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2210/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 309 - 1 Bed, 1 Bath Floor Plan
    Apartment 309
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2210/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 307 - 1 Bed, 1 Bath Floor Plan
    Apartment 307
    Available 9/1/2026
    1 Bed / 1 Bath
    838 Sq. Feet
    $2515/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 305 - Studio, 1 Bath Floor Plan
    Apartment 305
    Available 9/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1705/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 303 - Studio, 1 Bath Floor Plan
    Apartment 303
    Available 9/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1705/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 301 - 1 Bed, 1 Bath Floor Plan
    Apartment 301
    Available 9/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2505/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 323 - 1 Bed, 1 Bath Floor Plan
    Apartment 323
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 345 - 1 Bed, 1 Bath Floor Plan
    Apartment 345
    Available 9/1/2026
    1 Bed / 1 Bath
    849 Sq. Feet
    $2505/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 343 - Studio, 1 Bath Floor Plan
    Apartment 343
    Available 9/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1705/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 339 - 3 Bed, 2 Bath Floor Plan
    Apartment 339
    Available 9/1/2026
    3 Bed / 2 Bath
    1449 Sq. Feet
    $3500/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 337 - 1 Bed, 1 Bath Floor Plan
    Apartment 337
    Available 9/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2400/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 335 - 2 Bed, 2 Bath Floor Plan
    Apartment 335 - Accessible
    Available 9/1/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $2945/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 333 - 1 Bed, 1 Bath Floor Plan
    Apartment 333
    Available 9/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2255/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 331 - 1 Bed, 1 Bath Floor Plan
    Apartment 331
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 330 - 1 Bed, 1 Bath Floor Plan
    Apartment 330
    Available 9/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 328 - Studio, 1 Bath Floor Plan
    Apartment 328
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1585/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 327 - 1 Bed, 1 Bath Floor Plan
    Apartment 327
    Available 9/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2255/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 326 - Studio, 1 Bath Floor Plan
    Apartment 326
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1595/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 322 - Studio, 1 Bath Floor Plan
    Apartment 322
    Available 9/1/2026
    Studio / 1 Bath
    377 Sq. Feet
    $1595/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 203 - Studio, 1 Bath Floor Plan
    Apartment 203
    Available 10/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1695/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 205 - Studio, 1 Bath Floor Plan
    Apartment 205
    Available 10/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1695/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 207 - 1 Bed, 1 Bath Floor Plan
    Apartment 207
    Available 10/1/2026
    1 Bed / 1 Bath
    838 Sq. Feet
    $2475/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 209 - 1 Bed, 1 Bath Floor Plan
    Apartment 209
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2195/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 211 - 1 Bed, 1 Bath Floor Plan
    Apartment 211
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2195/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 213 - 2 Bed, 1 Bath Floor Plan
    Apartment 213
    Available 10/1/2026
    2 Bed / 2 Bath
    1179 Sq. Feet
    $3050/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 215 - 1 Bed, 1 Bath Floor Plan
    Apartment 215
    Available 10/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 217 - 1 Bed, 1 Bath Floor Plan
    Apartment 217 - Accessible
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2180/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 219 - 1 Bed, 1 Bath Floor Plan
    Apartment 219
    Available 10/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 220 - 1 Bed, 1 Bath Floor Plan
    Apartment 220
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Patio
  • ULI The Penny 221 - 1 Bed, 1 Bath Floor Plan
    Apartment 221
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2195/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 222 - 1 Bed, 1 Bath Floor Plan
    Apartment 222
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2225/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Patio
  • ULI The Penny 223 - 1 Bed, 1 Bath Floor Plan
    Apartment 223
    Available 10/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 231 - 1 Bed, 1 Bath Floor Plan
    Apartment 231
    Available 10/1/2026
    1 Bed / 1 Bath
    756 Sq. Feet
    $2195/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 233 - 1 Bed, 1 Bath Floor Plan
    Apartment 233
    Available 10/1/2026
    1 Bed / 1 Bath
    752 Sq. Feet
    $2240/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 235 - 2 Bed, 2 Bath Floor Plan
    Apartment 235
    Available 10/1/2026
    2 Bed / 2 Bath
    1195 Sq. Feet
    $2945/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 237 - 1 Bed, 1 Bath Floor Plan
    Apartment 237
    Available 10/1/2026
    1 Bed / 1 Bath
    799 Sq. Feet
    $2385/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 239 - 3 Bed, 2 Bath Floor Plan
    Apartment 239
    Available 10/1/2026
    3 Bed / 2 Bath
    1449 Sq. Feet
    $3500/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Balcony
  • ULI The Penny 243 - Studio, 1 Bath Floor Plan
    Apartment 243
    Available 10/1/2026
    Studio / 1 Bath
    546 Sq. Feet
    $1695/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
  • ULI The Penny 245 - 1 Bed, 1 Bath Floor Plan
    Apartment 245
    Available 10/1/2026
    1 Bed / 1 Bath
    651 Sq. Feet
    $1930/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Patio
  • ULI The Penny 201 - 1 Bed, 1 Bath Floor Plan
    Apartment 201
    Available 10/1/2026
    1 Bed / 1 Bath
    651 Sq. Feet
    $1930/month
    Special

    Special

    One Month Free Rent: Receive one month free rent when signing a 12 month lease.

    Explore
    Patio
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Madison Wisconsin

Live With ULI

Experience the best of downtown Madison with Urban Land Interests. Our thoughtfully designed communities offer prime locations, modern amenities, and dedicated management for a seamless living experience. We look forward to welcoming you home.

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Apartment Search

Find The Perfect Place To Call Home

The Penny Apartments bring boutique style living to Madison’s vibrant Willy Street and Marquette Neighborhood. Discover thoughtfully designed studio, one, two, and three bedroom residences with warm modern finishes, exceptional amenities, and a welcoming sense of community.

Studio
1 Bath
377 - 620 SQ FT
$1585 - $1995
1 Bed
1 Bath
756 - 901
$1930 - $2745
2 Bed
2 Bath
1038 - 1217
$2945 - $3190
3 Bed
3 Bath
1449
$3500
The Penny Apartments as shown from an ariel view in downtown Madison
The Penny Instagram

The Penny is a new residential community taking shape along Willy Street in Madison’s Marquette Neighborhood. Follow along for sneak peeks, progress updates, and more as we approach our Summer 2026 opening.

Resident Benefit at Bandit Coffee and Tacos in downtown Madison
Resident Benefits

Enjoy exclusive benefits designed to make life easier and more rewarding. From local discounts to special resident events, explore all the perks that come with calling our communities home!

ULI 50 Year anniversary team photo at The Capitol Square in Madison Wisconsin
ULI News

Get the latest updates on our team, downtown events, and behind the scenes stories. See how we’re making an impact and celebrating the people who make ULI great!